THOMAS CHO
Graphic / Industrial Design
CA
Design Portfolio, 2025
Digital Print on Cardstock, 3.5x3.5
In an era where digital photography dominates, Polaroid has struggled to redefine its identity, caught between its nostalgic past and the demands of a contemporary audience. My packaging project examines the brand’s marketing challenges—specifically, how its recent efforts to return to a retro aesthetic reflect a deeper attempt to reconnect with its origins.
Polaroid’s modern packaging, often minimalist and sleek, has distanced itself from the tactile, sentimental essence that once defined instant photography. By embracing a vintage-inspired colorway and design, my work seeks to bridge this gap, reviving the visual language that made Polaroid an icon.